What is Marketing?

                                        Montgomery, E. Marketing Strategy [Infographic] Three Girls.https://www.threegirlsmedia.com/2021/01/20/why-you-need-to-review-your-marketing-strategy-after-quarter-1-2/

    First thing to know about marketing is how it is a vital business function that helps a business communication to the audience about its products and services. It has to do with a range of activities like researching, promoting, selling and distributing the products and services of a brand. Why must we do this? It helps to create brand awareness so the consumer is aware what the brand offers as well as creating and building that customer loyalty. By doing this so, it attracts consumers to those products and services which will lead to increased sales. How do they attract consumers? Marketers help in optimizing a best sales strategy to raise revenue of the business through creating eye catching websites and campaigns/ads to help generate traffic to consumers to buy the brand products. Not only websites and campaigns, but they find creative ways to get consumers to try and experience the product and services. This helps to create a large range of loyal customers who remain associated with the brand forever.